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©2017 by Local Knowhow

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Contact Us

If you would like to know more or discuss your specific requirements, please contact Richard Sellors:

MAXIMISE YOUR MARKETING AND SALES EFFORTS

We help you work smarter

By merging multiple data sets with demography, we help businesses to focus on where the opportunities are, down to the local level - to save time, limit wastage and help make marketing and sales dollars go further.  
Here are just some areas where we've helped our clients...

IDENTIFY WHERE YOU CAN GROW
ALIGN MEDIA TO YOUR TARGET
UNDERSTAND YOUR TRADING AREAS
ALIGN YOUR PRODUCT MIX PER STORE
DEVELOP PRICE ELASTICITY MODELS 
REDESIGN YOUR SALES TERRITORIES
BENCHMARK YOUR RETAIL NETWORK
OPTIMISE MERCHANDISING/PLANOGRAMS
SPEND LESS, ACCOMPLISH MORE

Local KnowHow empowers your marketing and sales resources to focus on areas where they have the greatest impact so you can spend less but accomplish considerably better returns. 

Australia's hugely diverse.  This diversity reflects on people's attitudes, behaviours and purchasing habits.  Marketing and sales campaigns, however, are often deployed at scale with huge wastage and inefficiencies. 

 

We help businesses understand these local nuances so they can focus on where the opportunities are, saving huge amounts of time, effort and money.

Having worked in marketing and sales for over 30 years, we have a unique understanding of how these departments operate so we can apply our insights in ways that make sense and can be adapted within existing operational structures.  And all without costing a bomb.​

About us